What does this research mean for the field?

Researchers in communication must navigate specific methodological decisions to appropriately apply factor analysis, and following targeted guidelines can prevent its misuse. Novelty: ClaimNovelty.METHODOLOGICAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

June 1, 1979

The Use and Abuse of Factor Analysis in Communication Research

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Resumen

This paper discusses several decisions that researchers must make in their application of factor analysis to data related to communication phenomena. Several suggestions are provided to aid researchers in reaching appropriate decisions.

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Cite This Study

McCroskey et al. (Fri,) studied this question.

synapsesocial.com/papers/6a08cb3496b78901e666c259 https://doi.org/https://doi.org/10.1111/j.1468-2958.1979.tb00651.x

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1Factor Analysis: An Introduction and Manual for the Psychologist and Social Scientist.1952 · 84 citations
2Factor analysis. An introduction and manual for the psychologist and social scientist.1953 · 71 citations
3Multiple Factor Analysis2007 · 2,601 citations
4Communication And Persuasion2017 · 2,260 citations
5Modern Factor Analysis1969 · 2,634 citations

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