Leadership Style and Leader Title

In a 2 by 4 design, leadership style (authoritarian versus democratic) was varied against form of address (Mr., Ms., Miss, Mrs.) in a simulated small group case study. Subjects (374 college and high school students) read the case study and then rated their reactions to the leaderson behavioral differential factors of “subordination” and “friendship.” These ratings indicate significant effects due to leader style (i.e., greater subordination and stronger friendship attraction to democratic rather than authoritarian leaders). Leader title produced no significantmain effects although authoritarian leaders using the title Ms. evoked higher subordination (p <.001) than other authoritarian leaders.