Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) and Values and Life Style (VALS)

Journal Article Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) and Values and Life Style (VALS) Get access Lynn R. Kahle, Lynn R. Kahle Search for other works by this author on: Oxford Academic PubMed Google Scholar Sharon E. Beatty, Sharon E. Beatty Search for other works by this author on: Oxford Academic PubMed Google Scholar Pamela Homer Pamela Homer Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 13, Issue 3, December 1986, Pages 405–409, https://doi.org/10.1086/209079 Published: 01 December 1986 Article history Received: 01 October 1984 Revision received: 01 July 1986 Published: 01 December 1986