Fitur Shopee Barokah dan Tokopedia Salam: Inovasi Marketplace Halal Sebagai Upaya Pengembangan Ekonomi Digital Berbasis Syariah

The current halal lifestyle trend is not only loved in Indonesia, but globally even non-Muslims are following it. Quality assurance, cleanliness, health and product safety are the main attraction. The existence of digital technology facilitates the development of the Islamic economy. Shopee and Tokopedia as one of the e-commerce sites in Indonesia see the potential for a very large halal market demand. Marketplace continues to innovate for the sake of innovation to attract the hearts of its customers. One of the sharia features launched is the Shopee Barokah and Tokopedia Salam features. This feature received a good response from people who were worried that shopping was not in accordance with Islamic law. This research includes literature research and is descriptive in nature, namely by regularly describing the data obtained, understood, and described so that readers can understand them better. The data used in this study is secondary data in the form of encyclopedias, journals, articles. This study aims to determine the development of a sharia-based digital economy in Indonesia seen from the two sharia features. The results of his research, Indonesia has great potential to be able to develop a sharia-based digital economy considering that Indonesia is dominated by the Muslim community. Indonesia also has the potential to become the center of the global halal industry as long as all elements of the government, UMKM, marketplaces, communities, and other elements can work together to make it happen.