Implicit stereotyping in person judgment.

mined the use of previously primed stereotyped information, without Ss awareness of such influ-ence. After unscrambling sentences describing neutral or stereotyped behaviors about dependence or aggression, Ss evaluated a female or male target. Although ratings of female and male targets did not differ after exposure to neutral primes, Ss exposed to dependence primes rated a female target as more dependent than a male target who performed identical behaviors (Experiment 1A). Like-wise, Ss rated a male, but not a female, target as more aggressive after exposure to aggression primes compared with neutral primes (Experiment IB). Experiment 2 replicated the implicit stereotyping effect and additionally showed no relationship between explicit memory for primes and judgment of targets dependence. I consider extremely fruitful this idea that social life should be explained, not by the notions of those who participate in it, but by more profound causes which are unperceived by consciousness, and I think also that these causes are to be sought mainly in the manner according to which the associated individuals are grouped.