Exploring the boundaries of journalism: Instagram micro-bloggers in the twilight zone of lifestyle journalism

The arrival of new actors in the journalistic field increasingly necessitates new conceptual approaches to better understand journalistic work in the digital age. Social network sites have played an important role in these processes, with the rapid emergence of non-traditional actors engaging in activities that may be classified as journalism. Yet, while scholarship on Twitter and Facebook has continually expanded, the visual platform Instagram has received comparatively little attention, despite being an important venue for new forms, particularly in lifestyle journalism. Through an examination of professional lifestyle Instagrammers’ discursive constructions of journalistic boundaries and their role perceptions, this article suggests that in their key values and functional understanding their approach resembles traditional journalistic occupational ideologies, and their role perceptions are very similar to those of lifestyle journalists. The findings contribute to our understanding of transformative processes in journalism more broadly, and their implications for journalistic values, ideals, and practices.