Dark tourism segmentation by tourists' motivations for visiting earthquake sites in Nepal: implications for dark tourism

This study explores visitors' experiences, post-visit attitudes, and benefits in relation to dark tourism destinations. A total of 464 responses were collected at seismic memorial sites, and the responses were grouped into different clusters by their motivations using hierarchical cluster analysis. The study results indicate that motivations for visiting dark tourism sites significantly affect tourists’ experiences and positive post-visit intentions and are mainly related to tourists’ demographic characteristics (e.g., nationality and traveling pattern). The findings advance our understanding and insights on tourists’ motivations for visiting dark tourism sites, enabling organizers and marketers to better manage and develop attractive dark tourism destinations.