Some insights on visual and verbal processing strategies

Abstract After briefly describing Wyer's general conceptual framework, the information system, and Barsalou's related perspective, a summary of many of the contributions made by is done. Next shortcomings of the style of processing scale are mentioned, as this is the primary way that chronic processing styles are implemented in the studies discussed in . Following this, a number of philosophical and neuroscience issues are raised. Finally, the commentary closes with questions concerning the role of visual and verbal processing strategies and styles in persuasive communication, the role of affect and sensory processes in social comprehension and judgment, and the need to consider comprehension, judgment, and other cognitive processes in post‐decision phases of goal striving.