February 1, 1999

The Malleable Self: The Role of Self-Expression in Persuasion

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Resumen

Considerable research in consumer experimental psychology has examined the self-expressive role of brands but has found little support for the premise that the interaction of the personality traits...

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Cite This Study

Jennifer Aaker (Mon,) studied this question.

synapsesocial.com/papers/6a0d66f01e1a6dfdb4ba8827 https://doi.org/https://doi.org/10.2307/3151914

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1Dimensions of Brand Personality1997 · 3,937 citations
2Developmental Recognition of Consumption Symbolism1982 · 597 citations
3Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research1975 · 36,698 citations
4Confessions of an Advertising Man1964 · 377 citations
5An Exploratory Assessment of Situational Effects in Buyer Behavior1974 · 512 citations

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