Consumer Spending on the Mass Media: The Principle of Relative Constancy Reconsidered

Journal Article Consumer Spending on the Mass Media: The Principle of Relative Constancy Reconsidered Get access William C. Wood William C. Wood 1William C. Wood is Associate Professor in the Department of Economics and Business Administration, Bridgewater College Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 36, Issue 2, June 1986, Pages 39–51, https://doi.org/10.1111/j.1460-2466.1986.tb01422.x Published: 07 February 2006