May 1, 1985

The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel

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Resumen

Though considerable research has been reported on the effects of coercive and noncoercive power sources in marketing channels, the particular effects of power sources that have been exercised, as o...

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Gaski et al. (Wed,) studied this question.

synapsesocial.com/papers/6a0e6a738967b8cf44043802 https://doi.org/https://doi.org/10.2307/3151359

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