Knowing "What" to Do Is Not Enough: Turning Knowledge into Action

Why, in light of all the substantial resources firms devote to improving their performance, do so few management practices actually change? In fact, knowledge management at many companies often makes the knowing-doing gap worse. This article explains why firms find it so difficult to translate knowledge into practice and offers a set of guidelines that address the sources of this problem. Knowing what to do is not enough; the challenge for managers is to figure out how to do what they know needs to be done.