Transforming higher education through AI-enriched tools: an open innovation approach

Introduction The integration of AI-enriched tools is increasingly transforming the study process in higher education and reshaping teaching and learning practices. The aim of the study is to analyze the perceptiveness and evaluation of students and academic staff regarding the transformation of the study process, considering the integration of AI-enriched tools in higher education within the framework of the open innovation approach. Methods A sequential mixed methods design was employed. Quantitative data were collected through a survey of students and academic staff, followed by qualitative focus group discussions with separate participant groups to contextualize and deepen the interpretation of overall quantitative trends. Quantitative data were analyzed using descriptive and non-parametric statistical methods, while qualitative data were examined through thematic analysis. The integrated findings were subsequently structured using a SWOT analysis framework to identify strengths, weaknesses, opportunities, and threats related to the integration of AI-enriched tools in higher education. Results The findings indicate that both students and academic staff recognize the potential of AI-enriched tools to enhance the study process, although academic staff consistently report more positive evaluations. Both groups demonstrate moderate self-assessed confidence in AI-related skills, pointing to a shared competence gap. The SWOT analysis highlights strengths and opportunities related to pedagogical innovation and collaboration, alongside challenges associated with ethical concerns, institutional readiness, and the need for targeted competency development. Discussion The results suggest that the sustainable integration of AI-enriched tools in higher education requires a systematic and collaborative approach that combines competency development, professional and pedagogical support, and ethical governance. Framed within an open innovation approach, the study underscores the importance of collaboration among students, academic staff, institutions, and external stakeholders in supporting pedagogical transformation and the responsible use of AI technologies.