Humor in Television Advertising

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Resumen

Abstract The use of humorous commercials is quite evident in television advertising today. This article reports the results of a content analysis of over 2.000 television commercials. Humorous advertisements were analyzed and compared to non-humorous commercials with respect to their use of animation, the number of models, product handling, humor placement, multisense usage, and the direction of the humor.

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Kelly et al. (Wed,) studied this question.

synapsesocial.com/papers/6a0ed253b7cc3b883f22c690 https://doi.org/https://doi.org/10.1080/00913367.1975.10672594

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