Affective Quality Attributed to Environments

A set of 105 commonly used adjectives descriptive of the affective quality of molar physical environments was developed and factor analyzed (based on 323 subjects' ratings, each of a different environment). Two, independent, bipolar factors of affective quality-pleasing and arousing quality-were obtained and shown to correlate highly with subjects' affective reactions of pleasure and arousal to the environments. The pleasing and- arousing quality dimensions were hypothesized to summarize the emotive capacity attributed to environments and to adequately define the numerous affective descriptors commonly used: peaceful, festive, hectic, disgusting, boring, and the like. They were also offered as partial interpretations of the semantic differential factors of evaluation and activity, respectively.