The Presentation of Self in Virtual Life: Characteristics of Personal Home Pages

This study focused on how individuals used personal home pages to present themselves online. Content analysis was used to examine, record, and analyze the characteristics of personal home pages. Data interpretation revealed popular tools for self-presentation, a desire for virtual homesteaders to affiliate with online homestead communities, and significant relationships among home page characteristics. Web page design was influenced, to a certain extent, by the tools Web page space providers supplied. Further studies should consider personality characteristics, design templates, and Web author input to determine factors that influence self-presentation through personal home pages.