Service Design through Subscription Scheme Business Model in Foodritious Start-up

Based on a questionnaire survey that has been conducted showed 31.5% of the samples have been complained about current health program in term of lacking response and uncomfortable experience when following the recipe from service providers. Thus, Foodritious application have been introduced to utilize the small portion of chance in the market to cater the requirement of the daily food consumed. Its design concept focused on the feature to maintain customer loyalty by subscribing to the web-based service. Several features, which have been designed to maintain the enthusiasm such as affinity program of chatting with nutritionists and competitive repeat purchase with Getritious. This study developed the application through iterative incremental method for developing the features within the repeated cycle in ensure the enhanced function work accordingly with the market demand.