The Role of Information Technology in Women Entrepreneurship (The Case of E-Retailing in Iran)

The most important feature of the contemporary world is the rapid development of information technology as IT provides the environment for each country’s social and economic progress and enables them, as one of the most effective tools in the hands of women, Various economic and social contributions. The purpose of this study was to investigate the impact of information technology on women’s entrepreneurship in Iran. The data were analyzed through a pilot study of 40 Oriflame sales representatives, all of whom were women who provided retail and Internet products on the social network, as well as their customers, then the data were obtained using a precise percentage and a 5-point scale Likert was analysed to determine the impact of information technology on women entrepreneurship. The findings show that IT plays a significant and vital role both in facilitating job access and in increasing the marketing and sales of products that have been studied in this study.