Global change in agrifood grades and standards: agribusiness strategic responses in developing countries

The role of G (2) by medium-large domestic firms, to lobby governments to adopt public G (3) by small firms and farms, to ally with public and nonprofit sectors to form G&S and certification systems to access export markets and to bring institutional change to nontradable product markets. Governments should build the capacity of the poor to invest to “make the grade” implied by the new G&S.