Coupling and Coordination Analysis of Digital Rural Construction from the Perspective of Rural Revitalization: A Case Study from Zhejiang Province of China

Taking the development level of digital village construction in the Zhejiang province of China as the research object, this paper analyzes the current situation of digital village construction in Zhejiang and the relationship between financial development and technological innovation. Firstly, the digital village construction evaluation index system is built, which includes 6 first-level indicators and 18 s-level indicators, and then the comprehensive value to measure the development level of digital village construction in Zhejiang is calculated by the entropy method. Secondly, using the coupling and coordination model, the relationship among digital village construction, financial development, and technological innovation is discussed. The numerical results show that indicators such as infrastructure, beautiful villages, and digital economy play a greater role in the development of digital villages, accounting for 38.22%, 22.89%, and 18.55%, respectively. The continuous improvement of the financial development level, from 17.25% in 2016 to 39.98% in 2019, has an important impact on the construction of digital villages.