The positive‐negative asymmetry: On cognitive consistency and positivity bias

Abstract Positivity bias is approached from three viewpoints: (a) It may be the effect of purely cognitive dispositions. (b) As such, it may function as an hypothesis about reality. The related dynamic factor would be a tendency toward cognitive validity which may lead to an orientation toward the negative as a means to test the positivity‐hypothesis. (c) Finally, the subject may seek rewarding behavioral interactions with entities within his life space. In this context cognitive positivity bias may reflect a behavioural approach bias which can be related to the dynamics of ‘mere survival’ and ‘self‐actualization’.