Intrinsic and extrinsic motivations for pursuing a graduate program in Seed Science, Technology, and Business

Abstract A sufficient number of highly qualified professionals in the agricultural seed industry are needed to address the challenges of food security and sustainable agriculture. This study explores the motivations that drive professionals to pursue graduate education in a Seed Technology and Business (STB) curriculum at Iowa State University at Ames, IA. The STB program addresses industry demands for experts in both seed science and management, combining technical knowledge with business acumen. This study surveyed a census of students and graduates to analyze the influence of intrinsic and extrinsic motivators as well as the impact of demographic factors on enrollment decisions. The results indicate that the typical STB respondent balances career and family responsibilities and is a mid‐career professional who prioritizes professional development and personal growth. Respondents reported being motivated by both intrinsic factors, such as self‐actualization, and extrinsic factors, including career advancement. Students with international, domestic, male, and female characteristics reported similar levels of intrinsic and extrinsic motivations, particularly in the desire for personal growth, self‐actualization, and meaningful contribution to the seed industry. Provision of financial support, particularly in the form of employer tuition reimbursement, was reported as a substantial motivator.