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This paper describes a method for increasing trust in a TV show recommender. We look for people in common between programs users watch and new programs that are highly rated by our TV show recommender. We then present these to users in a conversational sentence, helping them decide if they want to try the new show. This method has been implemeted in our current TV show recommender interface and will be tested in the near future.
Zimmerman et al. (Sat,) studied this question.