Resident attitudes toward sustainable community tourism

This study examined, using social exchange theory, a range of variables involved in determining resident attitudes toward tourism development and the adoption of sustainable tourism. After a comprehensive review of the literature on the role of residents in tourism development, and of the use of social exchange theory, 430 completed questionnaires obtained in a Texas town involved in tourism were analyzed. A structural equation model was utilized to understand the effects of selected components of sustainability on the attitudes of the respondents about future tourism development and to test hypothesized causal relationships among the variables. The findings revealed that three major components of sustainable tourism, namely long-term planning, full community participation and environmental sustainability within tourism, are critically related to support for tourism and to the positive and negative impacts of tourism. The paper uses the findings to suggest critical implications that local governments need to consider when developing tourism.