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An Analysis of Information Content in Television Advertising | Synapse

January 1, 1977

An Analysis of Information Content in Television Advertising

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Resumen

What do Chocks, Pizza Hut, Trident Sugarless Gum, and the U.S. Poison Center have in common?

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Cite This Study

Resnik et al. (Sat,) studied this question.

synapsesocial.com/papers/6a0feb9c2badbc352afef708 https://doi.org/https://doi.org/10.1177/002224297704100107

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Also Consider

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1A Generic Concept of Marketing1972 · 1,108 citations
2Children's TV Commercials: A Review of Research1974 · 38 citations
3Is Advertising Wasteful?1968 · 17 citations
4The Impact of Television Advertising: Learning Without Involvement1965 · 1,541 citations
5How Race Affects Children’s TV Commercials1973 · 14 citations