Assessments in Arts Entrepreneurship Education: An Investigation of Stakeholder Perceptions in Higher Education

ABSTRACT With the emergence of entrepreneurship education, its integration within the arts discipline remains limited. Existing literature on entrepreneurship education in higher education has primarily focused on outcomes, with assessments relatively overlooked. This study investigated entrepreneurship education assessment through the expectations and perceptions of multiple stakeholders, including students, teachers and professionals from the field of arts. An open‐ended survey was administered to first and final year students at a university in Hong Kong, followed by individual semi‐structured interviews with higher education students and educators, as well as professionals. Findings showed that entrepreneurship education was valued in the arts discipline, and results recommended focusing on creative processes and fostering entrepreneurial competencies to enhance employability and career management. Non‐traditional but authentic and experiential approaches in evaluation methods were highlighted. In light of the findings, this study offers valuable insights to curriculum design, as well as teaching and learning in the arts discipline within higher education.