Study of Urban Ergonyms

The article is devoted to studying the nominations of urban onomasticon. The authors analyse the heterogeneous in its origin and structure stratum of the ergonyms nominating Elista commercial objects. The paper focuses on identifying lexico-semantic means to form ergonyms. The findings allow the authors to conclude that the most productive and the most frequent means of ergonymization are the following ones: transonymization, borrowings and metaphorical onymization. The relevance of the study is determined by the fact that ergonyms have a wide spectrum of functions: advertising, sociocultural, pragmatic. The analysed stratum of urbanonyms possesses high dynamicity, expressivity.