Interactive Media and Sports Journalists: The Impact of Interactive Media on Sports Journalists

This research studied the impact of interactive media on sports journalists. Sports journalists at daily newspapers (N=393) participated in a Web-based survey. Results indicate that sports journalists working at civic-minded newspapers do not place more value on citizen input nor do they pay more attention to sports talk radio and Internet message boards as a source of information or fan opinion. This may indicate that all sports journalists, no matter the type of newspaper they work for, embrace the input of regular citizens. The study produced one counterintuitive finding in that sports journalists employed at civic-minded newspapers reported less interaction with the public.