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To define a likelihood we have to specify the form of distribution of the observations, but to define a quasi-likelihood function we need only specify a relation between the mean and variance of the observations and the quasi-likelihood can then be used for estimation. For a one-parameter exponential family the log likelihood is the same as the quasi-likelihood and it follows that assuming a one-parameter exponential family is the weakest sort of distributional assumption that can be made. The Gauss-Newton method for calculating nonlinear least squares estimates generalizes easily to deal with maximum quasi-likelihood estimates, and a rearrangement of this produces a generalization of the method described by Nelder & Wedderburn (1972).
R. W. M. Wedderburn (Tue,) studied this question.