Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective

Journal Article Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective Get access Sung-Tai Hong, Sung-Tai Hong Search for other works by this author on: Oxford Academic PubMed Google Scholar Robert S. Wyer, Jr. Robert S. Wyer, Jr. Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 16, Issue 2, September 1989, Pages 175–187, https://doi.org/10.1086/209206 Published: 01 September 1989 Article history Received: 01 February 1988 Revision received: 01 March 1989 Published: 01 September 1989