February 1, 1997

The Impact of Organizational Memory on New Product Performance and Creativity

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Resumen

Christine Moorman, Anne S. Miner, The Impact of Organizational Memory on New Product Performance and Creativity, Journal of Marketing Research, Vol. 34, No. 1, Special Issue on Innovation and New Products (Feb., 1997), pp. 91-106

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Moorman et al. (Sat,) studied this question.

synapsesocial.com/papers/6a1050e45725bbd5cc60d5bf https://doi.org/https://doi.org/10.2307/3152067