Corporate performance: green supply chain management, digital transformation and carbon neutrality

Purpose This study examines the interdependent relationships between green supply chain management (GSCM), carbon neutrality capability (CNC), digital transformation (DT) and firm performance (FP) among enterprises listed on the Chinese stock market. The primary objective is to provide a scholarly examination that may help these organisations to enhance their GSCM practices significantly. Design/methodology/approach Drawing on data from mainland Chinese publicly listed firms over the period from 2014 to 2021, this study posits and methodically evaluates four hypotheses: (1) GSCM practices are positively associated with an increase in CNC; (2) GSCM practices have a beneficial impact on FP; (3) DT moderates the GSCM–FP relationship and (4) CNC mediates the effect of GSCM on FP. Findings Contrary to initial assumptions, the findings suggest that GSCM practices may initially have a negative impact on FP. However, a concerted focus on CNC has the potential to convert this negative trajectory into a positive influence on FP. The findings further identify that DT has a significant moderating effect on the GSCM–FP relationship. Originality/value The findings of this study enrich the academic discourse concerning the symbiotic effects of GSCM, CNC and DT on FP. By systematically analysing these dynamics, the study underscores the critical importance of CNC and DT in the successful application of GSCM practices, thus offering valuable contributions to the literature on sustainable corporate operations.