Environmental decision making: research issues in the cosmetics and toiletries industry

Examines the array of areas within society that are having an impact and are likely to be affected by transition to a new, green world. Focuses on a research project currently under way in the cosmetics and toiletries industry, examining the impact of environmentalism on this industry; discusses specifically the role of marketing. Considers reasons for adopting a case‐based research methodology and explores the research questions adopted in the study. Discusses one of the case companies, placing emphasis on the research issues raised in the study.