Reflections on the Information Overload Paradigm in Consumer Decision Making

Journal Article Reflections on the Information Overload Paradigm in Consumer Decision Making Get access Naresh K. Malhotra Naresh K. Malhotra Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 10, Issue 4, March 1984, Pages 436–440, https://doi.org/10.1086/208982 Published: 01 March 1984 Article history Received: 01 September 1983 Revision received: 01 November 1983 Published: 01 March 1984