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A Cross-National Comparison of Consumer Habits and Innovator Characteristics | Synapse

July 1, 1975

A Cross-National Comparison of Consumer Habits and Innovator Characteristics

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What makes French and U.S. consumers different?

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Cite This Study

Green et al. (Tue,) studied this question.

synapsesocial.com/papers/6a10ec248102eb4b66eeb1f6 https://doi.org/https://doi.org/10.1177/002224297503900307