Other-Directedness in Consumer-Goods Advertising: A Test of Riesman's Historical Theory

Journal Article Other-Directedness in Consumer-Goods Advertising: A Test of Riesman's Historical Theory Get access Sanford M. Dornbusch, Sanford M. Dornbusch Stanford University Search for other works by this author on: Oxford Academic Google Scholar Lauren C. Hickman Lauren C. Hickman University of Chicago Law School Search for other works by this author on: Oxford Academic Google Scholar Social Forces, Volume 38, Issue 2, December 1959, Pages 99–102, https://doi.org/10.2307/2573926 Published: 01 December 1959