Strategic IT Alignment: Twenty-Five Years on

extract All research streams can trace their lineage to an initial paper or series of papers. The information systems (IS) field - despite its relative youthfulness - can point to examples of seminal research by Davis (1989) on technology acceptance or Brynjolfsson and Hitt (1996) on information technology (IT) payoffs as the foundation of whole new areas of research. After almost a quarter century and 3200 citations (as of October 2014), many researchers would also include work by Henderson and Venkatraman (1993) - first published in the IBM Systems Journal under the heading, 'Strategic Alignment: Leveraging Information Technology for Transforming Organizations' - on the list of seminal and transformative IS publications.