January 1, 2006Open Access

A Structural Equation Model of Customer Satisfaction and Future Purchase of Mail-Order Speciality Food

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Resumen

Analyses the relationship between satisfaction with mail-order speciality food attributes, overall satisfaction, and likelihood of future purchase using a structural equation model. The results indicate that customer satisfaction is associated with both service and product features of mail order speciality food.

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Mai et al. (Sun,) studied this question.

synapsesocial.com/papers/6a11cbb8a54a38d693fd3d0c https://doi.org/https://doi.org/10.69864/ijbsam.1-1.1

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