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The impact of big data is enormous virtually in every business sector. The usage so far has been more focused on the e-commerce and marketing sectors. But the wide reach of big data can provide much more innovative, profitable and yet beneficial solutions for many perennial problems faced by different sectors.RuralIndia plays a vital role in economic growth of the country through agriculture, self-employment, construction, services, etc. The developments in telecommunication sector provide suitable platform for applying data analytics in rural India. The focus of the Government to build digital India through broadband highways connecting every household, village, panchayat, Government department will generate huge amount of data which can be analysed to provide solution to the never ending problems of rural India and to create smarter villages. This paper provides conceptual framework for the application of data analytics in enhancing rural development by supporting different sectors such as agriculture, banking, governance and healthcare.Keywords: Agriculture, Applied Data Analytics, Governance, Healthcare, Rural India
Peisker et al. (Sun,) studied this question.