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Nearly fifteen years ago, Google unveiled the generalized second price (GSP) auction. By all theoretical accounts including their own Varian 14, this was the wrong auction --- the Vickrey-Clarke-Groves (VCG) auction would have been the proper choice --- yet GSP has succeeded spectacularly.
Wilkens et al. (Mon,) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: