Online News Exposure and Trust in the Mainstream Media: Exploring Possible Associations

Based on the premise that online journalism offers readers with some features that may serve as an alternative to traditional journalism, this article explores possible associations between mistrust in mainstream news media and consumption of online news. Results from a telephone survey and an online survey demonstrate that the association between mistrust of mainstream news and exposure to online news in general is negative. But whereas mainstream exposure is related to trust in media, exposure to nonmainstream sites is related to media skepticism. The findings also shed some light on the factors contributing to audience trust in online news.