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Journal Article A Complementarity Model of Consumer Utility for Item Collections Get access Paul E. Green, Paul E. Green Search for other works by this author on: Oxford Academic PubMed Google Scholar Michael T. Devita Michael T. Devita Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 1, Issue 3, December 1974, Pages 56–67, https://doi.org/10.1086/208600 Published: 01 December 1974
Green et al. (Sun,) studied this question.