Factors Influencing the Technology Adoption Behaviours of Litchi Farmers in China

Litchi is a traditional tree crop grown in Southern China. Sustainable development of the litchi industry is reliant on technology adoption by farmers. The top grafting technique allows for the introduction of new, quality litchi varieties. The fact that these new varieties ripen earlier or later than the traditional ones helps stabilize litchi prices. Selling new litchi varieties can increase farmers’ incomes through higher prices of quality varieties and stabilizing prices by staggering the harvest periods. However, the rate of adoption of top grafting among farmers is low, and up till now, more than half of the litchi trees in China are still traditional litchi varieties. This study explores the factors that influence top grafting adoption by litchi farmers. Using primary data gathered by the China Agriculture Research System of Litchi and Longan (CARSLL) from 567 litchi farming households, a binary logit choice model is employed to determine the factors that influence adoption of litchi top grafting among litchi farmers. The results show that farmers owning larger litchi orchards are more likely to adopt top grafting compared to ones owning smaller orchards. Litchi information accumulation, including experience and training, significantly influences farmers’ technology adoption levels. Moreover, a positive attitude toward technology also significantly influences technology adoption behaviours.