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Online reviews are often our first port of call when considering products and purchases online. When evaluating a potential purchase, we may have a specific query in mind, e.g. `will this baby seat fit in the overhead compartment of a 747?' or `will I like this album if I liked Taylor Swift's 1989?'. To answer such questions we must either wade through huge volumes of consumer reviews hoping to find one that is relevant, or otherwise pose our question directly to the community via a Q/A system.
McAuley et al. (Mon,) studied this question.