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Strategic planning requires anticipating environments, and cohort analysis can be useful in anticipating change. It represents a new way of thinking about existing relationships, especially age-consumer behavior relationships. It can suggest when such relationships are the results of aging and when they are the results of cohort membership. The methodology is explained and then illustrated with an analysis of data taken from nationwide surveys conducted in 1969, 1975, and 1979.
Reynolds et al. (Mon,) studied this question.
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