Michael J. Houston, Terry L. Childers, Susan E. Heckler, Picture-Word Consistency and the Elaborative Processing of Advertisements, Journal of Marketing Research, Vol. 24, No. 4 (Nov., 1987), pp. 359-369

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Picture-Word Consistency and the Elaborative Processing of Advertisements | Synapse

Cite This Study

Houston et al. (Sun,) studied this question.

synapsesocial.com/papers/6a12efcc83732aa7db9e98d1 https://doi.org/https://doi.org/10.2307/3151383

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1Essentials of advertising strategy1981 · 22 citations
2The Psychology of Visual Perception1976 · 546 citations
3When comprehension difficulty improves memory for text.1985 · 101 citations
4Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1981 · 1,480 citations
5Effects of Consumer Expectations on Information Processing in Selling Encounters1986 · 182 citations

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1Essentials of advertising strategy1981 · 22 citations
2The Psychology of Visual Perception1976 · 546 citations
3When comprehension difficulty improves memory for text.1985 · 101 citations
4Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1981 · 1,480 citations
5Effects of Consumer Expectations on Information Processing in Selling Encounters1986 · 182 citations