March 31, 2009

The Role of Within-Brand and Cross-Brand Communications in Competitive Growth

BLBarak LibaiHerzliya Medical Center EMEitan MullerNorthwestern University RPRenana PeresHebrew University of Jerusalem

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reviewers, and the participants of the seminar at Erasmus University, NYU, MIT, and Washington University in St. Louis for a number of helpful comments and suggestions. This

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Libai et al. (Tue,) studied this question.

synapsesocial.com/papers/6a130d628f1bac20a09ec78f https://doi.org/https://doi.org/10.1509/jmkg.73.3.19

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