Understanding Adoption of Big Data Analytics in China: From Organizational Users Perspective

Big data is a recent technology employed by companies to achieve competitive advantage. The investment of big data technologies in USA was estimated at more than 30 billion USD in 2016. However, the investment of big data technologies in China was relatively small in 2016. Grounded in the Technology-Organization-Environment (TOE) framework, this study analyzes the factors that can affect Big Data Readiness, which further affect attitudes and intention of adopting big data. The industries can make use of the results as reference to utilize big data for a more productive business.