Attack politics: strategy and defense

Series Foreword by Robert E. Denton, Jr. Preface Attack Messages in American Politics: An Overview The Rapid Growth of Attack Politics: The Reagan Era Attack Politics and the Election of 1988 Inadequacy of Present Defenses against Attack Messages The Nature of Inoculation Application of Inoculation to Political Campaigns The Viability of the Inoculation Message Strategy Inoculation and Political Party Disposition Inoculation and Individual Differences Conclusion Author Index Subject Index