Factors affecting choice, satisfaction, and success in the female self-employed

The purpose of this study was to determine variables which predict occupational choice, satisfaction, and success in the self-employment of women. In order to investigate this question, a group of female owners was compared to groups of female managers and secretaries on six variables under consideration: achievement motivation, locus of control, sex-role “masculinity,” and availability of models for ownership—father, mother, and other. There were 47 women in each group. It was found that the six variables, considered simultaneously, discriminated among the three occupational groups. The owners were higher than secretaries in achievement motivation, locus of control internality, and sex-role “masculinity.” However, there were no significant differences between owners and managers on these variables. Owners had more parental models (both fathers and mothers) for ownership than either managers or secretaries. Owners, managers, and secretaries did not differ significantly in the number of nonparental models for ownership. Neither job satisfaction nor success in business ownership were found to be related to the six variables considered simultaneously.